In the ever-evolving landscape of social media, Facebook continues to maintain its position as a cornerstone platform for marketers. As we move into 2024, understanding the platform’s user behavior, demographics, ad performance, and more is crucial for developing effective marketing strategies. Here are 24 essential Facebook statistics that marketers should be aware of:
1. Facebook has over 2.9 billion active users each month.
2. The average daily usage time on Facebook is 33 minutes.
3. Advertisers can reach up to 2.14 billion users with Facebook ads.
4. Over 200 million small businesses use Facebook’s tools to connect with customers.
5. 36% of people get news from Facebook.
6. Mobile advertising revenue accounts for approximately 94% of Facebook’s advertising earnings.
7. Facebook’s potential reach for advertisements has grown by 8% year-over-year.
8. The average cost-per-click (CPC) for Facebook ads across all industries is $1.72.
9. The average organic reach for a Facebook post is about 5.2% of a page’s followers
10. 78% of American consumers have made purchases through discoveries on Facebook.
11. Video posts get at least 59% more engagement than other post types on Facebook.
12. The 25-34 age group makes up the largest demographic of Facebook users.
13. More than half of all marketers consider Facebook their most important social platform.
14. Wednesday at 11 AM and between 1 PM – 2 PM is the best time to post on Facebook for higher engagement.
15. Female users between ages 25-34 represent the most significant share of Facebook’s advertising audience.
16. There was an increasing trend in searches related to “Facebook marketing” in the past year by approximately 35%.
17. The average reach of an ad on Facebook is around 8 million people when targeting broadly
18. Around seven in ten adults (69%) in the U.S. use Facebook.
19. Images still constitute over 75% of content posted by brands on Facebook.
20. Users interact with live videos five times more than they do with standard videos.
21. The average conversion rate for Facebook ads in the e-commerce industry is 3.26%.
22. In-app shopping and instant checkout features have increased conversion rates by up to 30% on some ad campaigns
23. Mobile-friendly content boosts chances of engagement by over half compared to desktop-only designed content
24. Over one-third (39%) of users would follow a page to receive special offers.
These statistics demonstrate that despite growing concerns around privacy and competition from other platforms, Facebook remains a vital part Iof many digital marketing strategies due to its vast audience and sophisticated targeting options. Marketers should continue to monitor these trends and adapt their approaches accordingly to maximize their impact on this platform in 2024.
