Givenchy, Still Without A Designer, Names A New CEO

In a surprise move, LVMH (Moët Hennessy Louis Vuitton), the luxury goods conglomerate that owns the iconic fashion brand Givenchy, has announced the appointment of a new CEO for the French fashion house. Despite the ongoing search for a new creative director to replace Clare Waight Keller, who left the brand in 2020, givenchy has named Pietro Beccari as its new CEO.

Beccari, a long-time executive at LVMH, has been serving as the CEO of the LVMH Fashion Group since 2016. During his tenure, he has been instrumental in overseeing the company’s fashion brands, including Christian Dior, Céline, and Fendi, among others.

At Givenchy, Beccari will be responsible for leading the brand’s strategic direction, overseeing its global operations, and driving its growth and profitability. Givenchy’s current creative direction is still being handled by Matthew Williams, who was hired as the brand’s artistic director in June 2020.

The appointment of Beccari as CEO is seen as a sign of the company’s confidence in his ability to steer the brand through a period of transformation and change. Under Beccari’s leadership, the LVMH Fashion Group has experienced significant growth, with brands like Christian Dior and Fendi reporting record profits.

However, the search for a new creative director for Givenchy remains ongoing. Despite several rumored candidates, the brand has yet to officially announce a new designer to replace Clare Waight Keller, who left the brand in 2020 to become the artistic director of Chloé.

Givenchy’s current creative direction, under Matthew Williams, has been met with mixed reviews from fashion critics and fans. While some have praised the brand’s bold and edgy aesthetic, others have criticized the brand’s lack of continuity and cohesion.

The appointment of Beccari as CEO may suggest that the company is prioritizing stability and business acumen over the creative direction of the brand. However, Givenchy’s success ultimately depends on finding a balance between the two. With Beccari at the helm, the brand will be well-positioned to continue its growth and profitability, but the question remains as to whether a new creative director will be able to bring the brand’s vision and aesthetic to the next level.

For now, the fashion world will be watching to see how Beccari navigates the challenges and opportunities that lie ahead for Givenchy. With his extensive experience in the luxury fashion industry, he is well-equipped to lead the brand towards a bright and successful future.