Google Ads Tests People Also Browsed Carousel

In a recent update, Google Ads has rolled out a new feature to its platform, dubbed the “People Also Browsed” carousel. This innovative feature allows users to see a curated list of related content, in the form of banners, while browsing a specific product page. This innovative addition has the potential to revolutionize the way users interact with online content and advertisers.

What is the People Also Browsed Carousel?

The People Also Browsed carousel is a new section that appears on the right-hand side of the search results page, above the product page. This carousel showcases a list of related products or content that are commonly viewed by users who have viewed the product being browsed. This new feature is designed to provide users with a more personalized experience, allowing them to quickly discover and explore related products or content that are relevant to their interests.

How Does it Affect Advertisers?

For advertisers, the People Also Browsed carousel presents a new opportunity to increase visibility and engagement. By being featured in this carousel, advertisers can drive more traffic to their websites, increase brand awareness, and ultimately drive conversions. Here are some potential benefits for advertisers:

1. Increased Visibility: With the People Also Browsed carousel, advertisers can increase their visibility on the search results page, making it easier for users to find and discover their products.
2. Improved Targeting: By targeting users who are interested in similar products or content, advertisers can refine their targeting efforts and reach a more engaged audience.
3. Enhanced User Experience: The People Also Browsed carousel provides a more personalized experience for users, allowing them to quickly find relevant content and products, which can lead to increased engagement and conversion rates.
4. New Opportunities for Retargeting: Advertisers can now target users who have viewed specific products or content, offering targeted retargeting opportunities that can drive conversions and sales.

How to Optimize for the People Also Browsed Carousel

To maximize the benefits of the People Also Browsed carousel, advertisers should focus on the following strategies:

1. Optimize Keyword Targeting: Target relevant keywords and long-tail keywords to ensure that your ads are displayed to users who are searching for related content.
2. High-Quality Ad Copy: Craft high-quality ad copy that resonates with your target audience and drives conversions.
3. Improve Ad Creative: Create visually appealing ad creative that showcases your products or services in a compelling and attention-grabbing manner.
4. Monitor and Adjust: Continuously monitor and adjust your campaigns to ensure that you are maximizing the potential of the People Also Browsed carousel.

Conclusion

The People Also Browsed carousel is a significant innovation in the world of Google Ads, offering a new opportunity for advertisers to increase visibility, engagement, and conversions. By understanding the benefits and best practices for optimizing for this feature, advertisers can drive more traffic and sales, and provide a more personalized experience for their users. As the Google Ads platform continues to evolve, it’s essential to stay ahead of the curve and adapt to the latest changes and innovations, such as the People Also Browsed carousel.