In a bold move to strengthen its marketing strategy, Hurtigruten, the Norwegian cruise and expedition travel operator, has appointed Prini Patel as its new head of marketing. Patel brings a wealth of experience from her previous role at Jules Verne, where she was instrumental in driving growth and expanding the brand’s reach.
Patel’s appointment comes at a critical time for Hurtigruten as the company seeks to capitalize on the growing demand for adventure and sustainable travel. With her innovative approach and deep understanding of market dynamics, Patel is expected to play a key role in shaping Hurtigruten’s future direction and enhancing its market presence.
“Prini Patel is a strategic thinker with a proven track record in marketing and brand development,” said Daniel Skjeldam, CEO of Hurtigruten. “Her expertise will be invaluable as we continue to evolve our brand and expand our offerings to meet the needs of our customers.”
At Jules Verne, Patel successfully led numerous high-profile campaigns and was known for her ability to create compelling narratives that resonated with diverse audiences. Her approach often involved leveraging data-driven insights to inform creative strategies, a methodology that aligns well with Hurtigruten’s goals.
“I am thrilled to join Hurtigruten at such an exciting time,” said Patel. “The company’s commitment to sustainability and exploration is truly inspiring, and I look forward to working with the team to further elevate the brand and connect with our audience in meaningful ways.”
Patel holds an MBA in Marketing from London Business School and has over 15 years of experience in the travel industry. She will be based in Hurtigruten’s Oslo office and will oversee all global marketing activities for the company.
With this new addition to its leadership team, Hurtigruten is poised to strengthen its position in the competitive travel market and continue its mission of providing unique, environmentally-conscious travel experiences.
