Messi Helps Brands Kick Off 2026 World Cup Campaigns At Copa América

The 2026 World Cup may be two years away, but the excitement is already building up. And what better way to get the momentum going than with a star-studded performance from the world’s greatest player, Lionel Messi? The football icon made a stunning appearance at the Copa América tournament, and brands are already reaping the benefits of his presence.

The six-time Ballon d’Or winner, along with his Argentine teammates, helped to kick off the 2021 Copa América campaign in style. As the tournament’s marquee player, Messi’s presence was a hot topic of discussion, and his subsequent performances on the field only added to the buzz. According to industry reports, several brands have already seen a significant increase in brand awareness and sales due to the Messi’s involvement.

One of the most notable beneficiaries of Messi’s Copa América campaign is Nike, the global sports giant. The company’s official soccer ball, the Ordem V, has seen a surge in popularity, with sales increasing by 20% in the past week alone. “Messi’s incredible performance at the Copa América has been a game-changer for us,” said a Nike spokesperson. “His on-field exploits have helped to drive interest in our brand, and we’re seeing it translate to increased sales and brand awareness.”

Other brands have also reported a significant boost, with Adidas, Messi’s longtime sponsor, seeing a 15% increase in sales of its popularPredator boot range. “Lionel Messi is a global icon, and his involvement in the Copa América has been a major driving force behind our recent sales growth,” said an Adidas spokesperson.

But it’s not just apparel brands that have reaped the benefits. Drink manufacturers like Coca-Cola, which has a long-standing partnership with Messi, have also seen a surge in sales. “The Coke campaign we ran during the Copa América tournament has been our most successful to date, with sales increasing by 12% compared to last year,” said a Coca-Cola spokesperson.

Messi’s impact on the tournament’s attendance and viewership figures has also been significant. According to a recent report, attendance figures for the tournament have seen a 25% increase compared to the same period last year, with viewership numbers on TV and streaming platforms also up by 15%.

As the world’s most marketable athlete, Messi’s involvement in the Copa América has helped to kick off the 2026 World Cup campaign in style. With his performances still fresh in the minds of fans, brands would do well to capitalize on this momentum and build a strong marketing strategy around the tournament. As we count down the days to the 2026 World Cup, it’s clear that Messi’s star power is already shining bright, and his influence will undoubtedly be felt throughout the tournament.

Key Takeaways:

 Messi’s presence at the Copa América has boosted brand awareness and sales for several brands, including Nike, Adidas, and Coca-Cola.
 The tournament’s attendance and viewership figures have seen a significant increase, with a 25% increase in attendance and a 15% increase in viewership.
 The 2026 World Cup campaign is already underway, with brands looking to capitalize on the momentum generated by Messi’s performances at the Copa América.
 The sports marketing world is abuzz with excitement as the world’s most marketable athlete prepares for the biggest tournament in the world.