QAN ASX: Qantas plummets in world Skytrax airline rankings, again

In a disappointing turn of events, Qantas, Australia’s flagship carrier, has suffered a significant decline in the prestigious World Skytrax Airline Rankings for the second consecutive year. The airline, which has long been a symbol of Australian pride, has fallen to 43rd place in the global rankings, a far cry from its previous top 10 standing.

The Skytrax World Airline Awards, widely regarded as the Oscars of the aviation industry, are based on passenger surveys and reviews from over 20 million travelers worldwide. The rankings take into account various aspects of the flying experience, including service, comfort, food, and overall satisfaction.

Qantas’s downward spiral in the rankings is a cause for concern, particularly given the airline’s rich history and reputation for excellence. In 2019, Qantas ranked 15th in the world, but has since experienced a steady decline, slipping to 30th place in 2020 and now 43rd in 2022.

Industry experts point to several factors contributing to Qantas’s decline. One major issue is the airline’s aging fleet, which has been criticized for its lack of modern amenities and comfort. The carrier’s decision to reduce its international route network and focus on domestic flights has also been seen as a negative move by many passengers.

Furthermore, Qantas has faced criticism for its inconsistent service standards, with some passengers reporting poor treatment by cabin crew and ground staff. The airline’s loyalty program, once a major drawcard for frequent flyers, has also been overhauled, leading to widespread dissatisfaction among members.

The decline in Qantas’s rankings is not only a blow to the airline’s reputation but also has significant implications for the Australian economy. As a major employer and contributor to the country’s tourism industry, Qantas’s struggles can have far-reaching consequences.

In response to the rankings, Qantas has acknowledged the need for improvement and has pledged to invest in upgrading its fleet and enhancing the overall passenger experience. The airline has also announced plans to revamp its loyalty program and improve customer service standards.

However, with stiff competition from other carriers, including Asian and Middle Eastern airlines, Qantas faces an uphill battle to regain its former glory. The airline must take swift and decisive action to address the concerns of its passengers and restore its reputation as a world-class carrier.

For investors, the news is also a concern, with Qantas’s share price (QAN ASX) likely to come under pressure in the short term. The airline’s struggles may also have a ripple effect on the broader Australian economy, making it essential for Qantas to turn things around quickly.

In conclusion, Qantas’s plummet in the World Skytrax Airline Rankings is a wake-up call for the airline and a reminder that complacency can have serious consequences. With a renewed focus on customer satisfaction and investment in its fleet and services, Qantas can begin to rebuild its reputation and reclaim its position as one of the world’s top airlines.