Car Buyers Value Excellent Customer Service More Than Getting A Good Price – Regit

When it comes to buying a car, many people assume that the primary concern for consumers is getting the best possible price. However, a recent study by Regit, a leading car buying platform, has revealed that excellent customer service is actually the top priority for car buyers.

The study, which surveyed over 1,000 car buyers in the UK, found that an overwhelming 70% of respondents considered excellent customer service to be more important than getting a good price. This may come as a surprise to some, but it highlights the significance of the car buying experience and the impact it can have on customer loyalty and satisfaction.

Why Customer Service Matters

So, why do car buyers value excellent customer service so highly? There are several reasons for this. Firstly, buying a car is a significant investment, and customers want to feel confident that they are making the right decision. A salesperson who takes the time to understand their needs, provides clear and concise information, and offers helpful advice can make all the difference in building trust and confidence.

Secondly, excellent customer service can make the car buying process much less stressful and overwhelming. Car buyers often have to navigate a complex and time-consuming process, involving test drives, financing options, and paperwork. A friendly and knowledgeable salesperson can guide them through this process, making it much easier and more enjoyable.

Finally, excellent customer service can lead to long-term loyalty and repeat business. If a car buyer has a positive experience at a dealership, they are more likely to return for future purchases and recommend the dealership to friends and family.

The Importance of Dealership Reputation

The study also found that a dealership’s reputation plays a significant role in the car buying process. Over 60% of respondents said that they would be more likely to buy from a dealership with a good reputation, even if it meant paying a slightly higher price.

This highlights the importance of online reviews, word-of-mouth recommendations, and social media feedback in shaping a dealership’s reputation. Dealerships that prioritize customer service and provide a positive experience for their customers are more likely to attract repeat business and positive reviews.

What Dealerships Can Do

So, what can dealerships do to prioritize customer service and attract more customers? Here are a few key takeaways:

 Invest in staff training: Ensure that salespeople are knowledgeable, friendly, and able to provide excellent customer service.
 Streamline the car buying process: Make the process as smooth and efficient as possible, minimizing wait times and paperwork.
 Encourage online reviews: Ask satisfied customers to leave reviews and feedback, and respond promptly to any negative feedback.
 Focus on building relationships: Take the time to understand customers’ needs and build relationships that can lead to long-term loyalty and repeat business.

Conclusion

The study by Regit highlights the importance of excellent customer service in the car buying process. While price is still a significant factor, it is no longer the only consideration for car buyers. Dealerships that prioritize customer service, invest in staff training, and focus on building relationships are more likely to attract and retain customers, ultimately driving business success.

By recognizing the value of excellent customer service, dealerships can differentiate themselves from competitors, build a positive reputation, and attract more customers. In today’s competitive car market, it’s no longer just about the price – it’s about the experience.