John Mescall joins By the Network, succeeding the late Per Pedersen
In a significant move within the advertising industry, John Mescall has joined By the Network, stepping into the shoes of the late Per Pedersen....
Watch the Newest Commercials From Prudential, Verizon, Sephora and More
In the ever-evolving landscape of advertising, several major brands have recently launched captivating new commercials that are making waves. Among these, Prudential, Verizon, and...
Alzheimer’s Society and NCA Ad Avoids Censure Following 235 Complaints to ASA
Alzheimer’s Society and the National Crime Agency (NCA) recently faced scrutiny after an advertisement led to 235 complaints being submitted to the Advertising Standards...
How Marketers Can Win on Reddit, From the Platform’s CMO
Reddit is often regarded as the frontier of the internet, a unique space where millions of people gather to share content, engage in discussions,...
Pepsi CMO Todd Kaplan Steps Down
In a surprising announcement, PepsiCo has confirmed that Todd Kaplan, the Chief Marketing Officer (CMO) of its flagship brand Pepsi, is stepping down from...
