Fred Olsen Travel acquires Solent World Travel from Advantage


In a significant move to expand its presence in the UK travel market, Fred Olsen Travel has announced the acquisition of Solent World Travel from Advantage Travel Partnership. The deal, which was finalized on [date], marks a major milestone for Fred Olsen Travel as it continues to grow its business and strengthen its position as a leading travel company.

Solent World Travel, based in Southampton, has been a member of Advantage Travel Partnership since 2014. The agency has built a reputation for providing exceptional customer service and expert travel advice, with a particular focus on cruise and long-haul travel. The acquisition will see Solent World Travel’s team of experienced travel consultants join Fred Olsen Travel, bringing with them a wealth of knowledge and expertise.

“We are thrilled to welcome Solent World Travel to the Fred Olsen Travel family,” said Steve Barclay, Managing Director of Fred Olsen Travel. “Their commitment to delivering outstanding customer service and their expertise in cruise and long-haul travel align perfectly with our own values and goals. This acquisition will enable us to expand our reach and offer an even wider range of travel options to our customers.”

The acquisition is part of Fred Olsen Travel’s ongoing strategy to grow its business through strategic partnerships and acquisitions. The company has a long history of investing in its people, technology, and customer experience, and this latest move is expected to drive further growth and success.

“We are excited to be joining forces with Fred Olsen Travel,” said [Name], Managing Director of Solent World Travel. “Their reputation for excellence and customer-centric approach aligns perfectly with our own values, and we are confident that this acquisition will bring significant benefits to our customers and staff alike.”

The deal is also seen as a positive move for Advantage Travel Partnership, which will continue to work closely with Fred Olsen Travel to support its members and drive growth in the travel industry.

“We are delighted to see one of our members, Solent World Travel, join forces with Fred Olsen Travel,” said Julia Lo Bue-Said, CEO of Advantage Travel Partnership. “This acquisition demonstrates the strength and resilience of our membership and we look forward to continuing to work with Fred Olsen Travel to support the growth and success of our members.”

The acquisition is expected to be completed by [date], with Solent World Travel’s team and operations integrating into Fred Olsen Travel’s business over the coming months. Customers of Solent World Travel can expect to continue receiving the same high level of service and expertise, with the added benefit of access to Fred Olsen Travel’s wider range of travel options and resources.

With this latest acquisition, Fred Olsen Travel is poised to continue its growth trajectory, cementing its position as a leading player in the UK travel market.


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