ITB China 2024 Closes with Great Success, Boasting More than 27,500 Business Meetings


The highly anticipated ITB China 2024 concluded with resounding success, further solidifying its reputation as a premier event for the Chinese travel industry. The three-day exhibition saw an unprecedented turnout, bringing together key players from across the globe to foster meaningful connections and drive innovative partnerships.

This year’s event was marked by a record-breaking number of business meetings. Over 27,500 meetings took place, facilitating crucial networking opportunities and the exchange of ideas between leading industry professionals. Exhibitors and visitors alike expressed their satisfaction with the quality of interactions and the potential for future collaborations that emerged from these encounters.

In addition to the bustling business environment, ITB China 2024 featured a comprehensive conference program. Renowned speakers from various sectors of the travel industry shared their insights on emerging trends, challenges, and opportunities that lie ahead. Topics such as sustainable tourism, technological advancements in travel, and strategies for post-pandemic recovery were at the forefront of discussions.

Attendees had the opportunity to explore innovative products and services showcased by exhibitors from over 85 countries. The diverse range of offerings underscored ITB China’s position as a crucial hub for international tourism exchange, providing a platform for businesses to expand their reach within the dynamic Chinese market.

The success of ITB China 2024 is a testament to the resilience and adaptability of the travel industry. Despite global challenges, the event demonstrated robust growth and a renewed commitment to fostering international cooperation in travel and tourism.

As ITB China continues to evolve, its importance as the leading B2B-exclusive trade show in China remains unparalleled. The event organizers have already set their sights on next year’s edition, aiming to build on this year’s achievements and deliver even greater value to participants.

In conclusion, ITB China 2024 not only exceeded expectations in terms of attendance and business engagements but also affirmed its role as a cornerstone event that contributes significantly to the global travel industry. With more than 27,500 business meetings achieved, it is clear that ITB China is instrumental in shaping the future of travel commerce.


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