How Kraft Heinz’s new CMO Todd Kaplan is defending creativity in the age of data
In an era dominated by data and algorithms, it can be easy for marketing to lose sight of the human element. But Kraft Heinz's...
Toyota curbs DEI policy after activist attack over LGBTQ support
In a controversial move, Toyota has announced it will be scaling back its Diversity, Equity, and Inclusion (DEI) policy following a backlash from conservative...
Data Drop: Nutter Butter Math
The humble Nutter Butter. A childhood classic, a snacktime staple, and now, a surprising source of mathematical inspiration.
A recent data analysis reveals that Nutter...
How Drugstore Brands Are Challenging Luxury Beauty With Price-Conscious Ads
The beauty industry has long been dominated by luxury brands, with their high-end products and aspirational marketing campaigns. But a shift is afoot, as...
WPP picks up Unilever business in global media review
WPP, the world's largest advertising and marketing services company, has secured the coveted global media mandate for Unilever, a major win in the highly...
