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Nespresso NA’s CEO and Top Marketer Reveal the Keys to Their Powerful Relationship

By: Matthew Lynch

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In the fast-paced world of consumer goods, a strong partnership between the CEO and Chief Marketing Officer is crucial for success. At Nespresso North America, this dynamic duo, Guillaume Le Cunff (CEO) and Jean-Marc Duvoisin (CMO), have cultivated a powerful relationship that fuels the brand’s continued growth.

Their secret? A shared understanding of Nespresso’s core values and a deep respect for each other’s expertise. Le Cunff, with his extensive background in luxury goods, drives the company’s overall vision and strategic direction, while Duvoisin, a marketing veteran, crafts compelling campaigns that resonate with consumers.

“We have a very complementary approach,” Le Cunff explains. “I bring the big picture and the long-term vision, while Jean-Marc brings his deep understanding of the consumer and the market.”

This synergy is evident in Nespresso’s innovative marketing strategy. Duvoisin spearheaded the “What Else?” campaign, which shifted the focus from product features to the emotional experience of enjoying Nespresso. This approach, championed by Le Cunff, has resonated with consumers, driving brand loyalty and sales.

“We are constantly pushing the boundaries of what is possible in coffee and marketing,” says Duvoisin. “This shared ambition and collaborative spirit allow us to achieve remarkable results.”

Beyond their shared vision, their mutual respect is key. They openly discuss different perspectives, challenge each other’s ideas, and ultimately make decisions that benefit the company as a whole. This dynamic duo proves that a powerful CEO-CMO relationship is built on trust, open communication, and a shared passion for achieving success.

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