‘We Put Creativity First’: How Publicis Conseil Won Cannes Lions Agency Of The Year


In a year marked by unprecedented challenges and changes in the advertising industry, Publicis Conseil, the French agency, has emerged as the Cannes Lions Agency of the Year. This prestigious award is a testament to the agency’s unwavering commitment to creativity, innovation, and excellence.

Founded in 1926, Publicis Conseil has a rich history of producing groundbreaking campaigns that have captivated audiences and inspired the industry. Over the years, the agency has evolved to stay ahead of the curve, embracing new technologies, and fostering a culture of creativity and collaboration.

So, what sets Publicis Conseil apart from its peers? According to the agency’s leaders, the answer lies in their relentless focus on creativity. “We put creativity first,” says Marco Venturelli, President of Publicis Conseil. “We believe that creativity is the key to solving our clients’ business problems and driving growth.”

This commitment to creativity is reflected in the agency’s approach to work. Publicis Conseil’s teams are encouraged to think outside the box, to experiment, and to push the boundaries of what is possible. The agency’s creative process is designed to foster collaboration, with experts from diverse disciplines working together to develop innovative solutions.

One of the key factors that contributed to Publicis Conseil’s success at Cannes Lions was its ability to produce campaigns that are both creative and effective. The agency’s work for clients such as Renault, Orange, and Heineken has consistently demonstrated a deep understanding of the brands’ needs and a ability to develop solutions that drive results.

The agency’s winning campaigns at Cannes Lions included “The Wish” for Renault, a heartwarming film that tells the story of a young boy’s wish to drive a car, and “The Battle” for Orange, a bold and humorous campaign that pokes fun at the telecom industry. These campaigns showcased the agency’s ability to craft compelling narratives, to use humor and emotion to connect with audiences, and to leverage technology to amplify the message.

Publicis Conseil’s success at Cannes Lions is not just a recognition of the agency’s creative prowess; it is also a testament to the agency’s ability to adapt to changing times. In an industry that is increasingly dominated by technology and data, Publicis Conseil has demonstrated a keen understanding of how to harness these tools to fuel creativity and drive business results.

“We are living in a time of great change and disruption,” says Venturelli. “But we believe that creativity is the key to navigating this change and staying ahead of the curve. By putting creativity first, we are able to develop solutions that are both innovative and effective.”

Publicis Conseil’s win at Cannes Lions is a reminder that, in the end, creativity is what sets great agencies apart. It is a testament to the power of imagination, innovation, and collaboration. As the agency looks to the future, it is clear that Publicis Conseil will continue to be a driving force in the industry, inspiring others to put creativity first and to strive for excellence.

In the words of Venturelli, “We are proud to be recognized as the Cannes Lions Agency of the Year. But we are even more proud of the work we do every day, and the impact it has on our clients’ businesses and on the industry as a whole.”


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