Anxiety is mounting amongst content creators as Google prepares to roll out another core update, a move that could significantly impact website traffic and rankings. While the exact date remains shrouded in secrecy, Google has confirmed that the update is “not extremely far away,” leaving publishers and SEO specialists on edge.
The last major core update, launched in November 2022, caused significant fluctuations in search results. Many websites experienced significant drops in traffic, leaving some scrambling to understand the algorithm changes and adapt their content strategies.
This time around, the concern is amplified by the lack of clarity on the update’s specific focus. Google has remained tight-lipped about the update’s goals, only mentioning that it aims to “better understand and reward content that provides a great user experience.”
While this vague description leaves publishers in the dark, some key areas are likely to be impacted:
Content Quality: Google has consistently emphasized the importance of high-quality, original, and user-focused content. This update is likely to further reward websites that prioritize providing valuable, informative, and engaging content.
User Experience: Factors like website speed, mobile-friendliness, and ease of navigation are crucial for a positive user experience. Websites with poor UX may see their rankings decline.
E-A-T (Expertise, Authoritativeness, and Trustworthiness): Google has long prioritized websites with strong E-A-T signals. The update could further emphasize the importance of demonstrating expertise in a given field, having a reliable and trustworthy website, and showcasing credible authorship.
What should publishers do?
While there’s no foolproof way to guarantee success during a core update, proactive steps can help mitigate potential losses:
Review your content: Ensure your content is high-quality, original, and relevant to your target audience.
Focus on user experience: Optimize your website for speed, mobile-friendliness, and easy navigation.
Build E-A-T signals: Showcase your expertise, establish your website’s authority, and foster trust with your users.
Stay informed: Keep up to date on Google’s announcements and best practices.
The upcoming core update presents both a challenge and an opportunity for publishers. By focusing on providing high-quality content, prioritizing user experience, and building E-A-T signals, websites can position themselves for success amidst the evolving search landscape.
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