The future of addressability: “Uncertain” doesn’t have to mean “unprepared”
The digital advertising landscape is on the cusp of a significant transformation. The impending demise of third-party cookies, coupled with growing concerns around data...
Liberty Mutual Names Bandits & Friends Its Creative Partner, Shifting Away From Goodby Silverstein & Partners
In a significant move, Liberty Mutual Insurance has announced that it has appointed Bandits & Friends as its new creative partner, marking a shift...
‘We Put Creativity First’: How Publicis Conseil Won Cannes Lions Agency Of The Year
In a year marked by unprecedented challenges and changes in the advertising industry, Publicis Conseil, the French agency, has emerged as the Cannes Lions...
Marketing Briefing: Brands Set To Focus On Influencer And OOH Activity At Wimbledon
As the world's top tennis players descend upon the All England Lawn Tennis Club for the 2023 Wimbledon Championships, brands are gearing up to...
Matt Wagner’s Call For Queer Representation And Visibility In Advertising
The advertising industry has long been criticized for its lack of diversity and representation. For years, marginalized communities, including the LGBTQ+ community, have been...
