Coach Leaps Into The Metaverse With Spring 2024 Collection On Roblox And Zepeto

In a bold move to tap into the growing world of digital fashion, Coach has announced its entry into the metaverse with its Spring 2024 collection, exclusively available on two popular gaming platforms, Roblox and Zepeto.

The luxury fashion brand, known for its iconic designs and high-quality materials, has long been a favorite among fashion enthusiasts and gamers alike. By expanding its reach into the metaverse, Coach is poised to bring its signature style to a new and younger audience.

The Spring 2024 collection, designed specifically for the metaverse, features a range of digital fashion items, including clothing, accessories, and collectible items. The collection is inspired by Coach’s iconic aesthetic, with bold colors, rich textures, and eye-catching graphics.

“We are thrilled to bring our brand to the metaverse, where fashion and gaming come together in a new and exciting way,” said Todd Kahn, CEO of Coach. “Our Spring 2024 collection is a reflection of our brand’s commitment to innovation and creativity, and we’re excited to share it with the metaverse community.”

On Roblox, users can download the Coach virtual store and explore the brand’s digital storefront, where they can browse and purchase exclusive items from the Spring 2024 collection. The collection includes items such as:

 Digital versions of Coach’s iconic bags, such as the Coach Parker and Coach Swagger, now available in virtual form.
 Exclusive apparel and accessories, such as hoodies, hats, and scarves, adorned with Coach’s iconic hardware and branding.
 Limited-edition collectibles, including digital pins, badges, and coins that can be traded with other players.

On Zepeto, users can participate in immersive experiences and events, including a virtual runway show, where they can showcase their favorite Coach items and interact with other players.

“We’re excited to bring our brand to Zepeto and offer a unique and immersive experience to our customers,” said Kahn. “In the metaverse, we’re not just selling products, we’re creating a sense of community and belonging.”

Coach’s entry into the metaverse marks a significant milestone in the brand’s digital transformation, as it continues to evolve and adapt to changing consumer trends and preferences. The Spring 2024 collection is available now on Roblox and Zepeto, and fans can stay up-to-date on the latest updates and news by following Coach’s social media channels.

As the metaverse continues to grow and evolve, Coach’s bold move into this space is sure to be a game-changer for the fashion industry. With its iconic brand and commitment to innovation, Coach is poised to become a major player in the digital fashion world.