Terraces not tailgates: US owners desperately need a new playbook for UK football fans

As American ownership of English football clubs continues to rise, there is a growing misconception that tailgating should be the norm for UK football fans. However, this approach couldn’t be more misguided.

In the US, tailgating is an integral part of the game day experience. Fans gather in parking lots hours before kickoff, firing up the grill, cracking open a beer, and reveling in the pre-game atmosphere. It’s a social event as much as a sporting event, with fans bonding over their shared love of the team.

But in the UK, football is a completely different beast. The matchday experience is centered around the game itself, with fans focused on supporting their team and soaking in the atmosphere of the stadium. The concept of tailgating simply doesn’t translate to the UK football culture.

American owners need to understand that UK football fans don’t want or need tailgates. What they do want is safe standing terraces, affordable ticket prices, and a sense of authenticity and tradition. The atmosphere at a UK football match is unrivaled, with passionate fans singing, chanting, and creating an electric atmosphere that can’t be replicated in a parking lot.

American owners need to embrace the unique culture of UK football and respect the traditions that have been passed down through generations. They need to invest in improving the matchday experience for fans, rather than trying to impose American customs that just don’t fit.

UK football fans deserve a new playbook that prioritizes their needs and wants. Let’s leave the tailgates for American sports and let UK football fans continue to enjoy the timeless tradition of standing on the terraces and cheering on their beloved clubs.